ETAL is a market leader in the transport and lifting of exceptional cargo and heavy lifts. This market is highly complex due to its cyclical nature and the technicality of the service and stringent scheduling involved. It requires a high level of knowledge and expertise, professionalism, flexibility and reliability, and organization and communication.

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Our Strategy

Our advanced technical capabilities and expertise enable us to deliver complex projects for our customers.

We are well-positioned to fulfill changing needs and requirements. Infrastructure and other large projects are strongly aligned with macro-economic conditions and are as a result cyclical. Maintaining our ability to deliver performance during the different cycles is therefore a priority for us. We do so through diversification of our customer base, focused growth and operational excellence.

Delivering best-in-class service
Streamlined Operations
Expanding our Customer Base
Expanding our business
Delivering best-in-class service
Our approach to the projects business is to continuously develop and maintain best-in-class service through investment in equipment and people, delivering a competitive advantage that allows us to maintain our leading position in the market and capture new opportunities as they arise. The transport of exceptional cargo is a specialized market in which the restrictions of dimensions and weights and the local legislation and regulations play a decisive role. This is a profession for which no training courses are available, and in which the necessary knowledge can be acquired solely by experience. This knowledge and experience and ETAL’s versatile and extensive fleet of specialized equipment are the key tools that have cemented ETAL’s leadership in the market over many years.
Streamlined Operations
Operational efficiency is critical to achieving quality service and improving financial performance. We focus on capacity optimization and operational maintenance as critical aspects to ensure streamlined operations and customer satisfaction. Customer acquisition is a key part of our overall strategy to ensure regular business operations to balance the cyclical nature of project business.
Expanding our Customer Base
We are simplifying our processes to eliminate complexity, and in parallel, strengthening our commercial and technical resource to drive performance. Ensuring there is a strong partnership with our customers is a priority for us. Customer focus and innovative solutions for improved performance ensure we deliver differentiated services while simplifying the process for our customers, allowing us to compete effectively in today’s dynamic market.
Expanding our business
During the past decade, globalization and technology have created new opportunities for internationalization, boosting economic performance and competitiveness in Africa which, as a developing continent, offers unexploited opportunities for corporations that wish to venture into promising new markets. Increased spending on infrastructure projects, the current implementation of the Alexandria-Cape Town Road and the recent African Continental Free Trade Area Agreement raise potential opportunities for the specialized transport business beyond our borders in a phased approach.

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